We recommend that you explain in what way you are using xID on your website, and the added value for your xID customers. We have gathered some recommendations and relevant material at this page.

How you should promote xID on your website

1. Help your customers understand what xID is and how it works

Next to the login button for xID and for filling out forms with additional information we recommend that you write a small text about xID, and if there is room you can link to xid.no. A few suggestions are:

For those using xID to log in:

”Nyhet! Nå kan du teste xID som innlogging dersom du har BankID. Da blir det lettere neste gang du skal logge inn. Les mer.”

For those using xID to fill out forms:

”Nyhet! Nå kan du teste xID for å fylle ut skjema dersom du har BankID. Da blir det mye lettere neste gang. Les mer.”

Some elements that we see is important to the users of xID:

Is xID safe to use?
Does xID replace my BankID?
What about stolen devices?
What information do I share when using xID?

You can find good answers to this in our frequently asked questions section.

Please, also see the product litterature for Additional Information for more information about this.

2. Explain how you are using xID at your website to their benefit

xID will have different use cases for different websites, as described here. Thus, we recommend that you explain customers how you are using xID at your website, for what purpose and what added value your customers gain from using xID. By being transparent about the customer being in center, you will probably get a higher convertion rate for xID users on your site. Go to xid.no to be inspired to prepare suitable content about xID.

3. Make it visible that you are offering xID as a login option

We recommend that you show your customers that your are offering xID as a way to login to your website. This way the user easily recognises xID and is more likely to use xID at your website. There are several ways to do this, in addition to placing a login button where the user normally logs in to your website:

Present content about xID and the benefits of using xID on your website, both when logging in and before
E-mail your customers and tell them about the new login option you offer
Explain to the user what elements are presented to him because he is recognised with xID
Use the xID logo together with the information about xID, to increase recognisability

You find some marketing material at the bottom of this page. Please contact Head of communications at hege.steinsland@bankidnorge.no for more relevant material.

For general information about xID and support, you can also direct the customers to xid.no.

4. Show that a user is logged in with xID on your website

We recommend that you give the user a signal that he is logged in with xID, either by using the xID logo or highlight that he is logged in with xID. You decide how you want to display this to the user, depending on how your website is built. A few suggestions are:

Displaying the xID-logo, explaining at the customer profile page that he is using xID
Next to the username at the top of your website, to signal that the user is logged in:

Movies explaining xID

NB! Only in Norwegian

If you decide to show movies about xID on your website, and you link the movies directly from Youtube, please remove the recommendations displayed at the end of the movies.

Please contact Head of communications at hege.steinsland@bankidnorge.no for the movie files.

What is xID

Targeting end users.

Why xID is safe to use